About PowHERhouse Money

Who We Are

Build the life and business you've been working toward.

At PowHERhouse Money, we help women build lasting wealth through education, coaching, and community grounded in real-world financial expertise.

What makes us different is that we’re not just coaches. Our team includes licensed financial planners and investment advisors with more than 36 years of combined experience. We’ve built and grown a multi-million-dollar, award-winning financial firm, and we bring that same level of knowledge, integrity, and care to PowHERhouse.

Because we work within a regulated financial environment, everything we share is shaped by strict ethical and compliance standards. That means our guidance is thoughtful, responsible, and rooted in real financial strategy—not trends, opinions, or one-size-fits-all advice.

Our mission also extends beyond our community. We reinvest a portion of every dollar we earn into nonprofits that empower women and girls.

We’re here to create a space where women feel informed, supported, and confident as they grow their wealth and make empowered decisions.

Our Why

PowHERhouse wasn’t created because the world needed another coaching program. It was created because too many women were being told what to do without being given the education, confidence, or support to create lasting change.

After years of helping clients build wealth and navigate major financial decisions, I saw the same pattern over and over again. Knowledge alone wasn’t enough. Women needed a place where they could ask questions without judgment, gain confidence, stay accountable, and grow alongside other women who understood the journey.

That’s why PowHERhouse was built.

It’s a community rooted in education, encouragement, and real-world expertise—a place where women can grow their confidence, strengthen their financial foundation, and build lives they’re proud of.

Everything we create is designed to help women feel empowered to make informed decisions, pursue bigger goals, and realize they don’t have to figure it all out alone.

Our Values

We are committed to helping each and every one of our clients build a life they love. YOUR goals are OUR goals!

Communication

The only way we are able to truly help you and get the results you want is by clear and vulnerable communication. Our firm has grown and gotten through difficult times and came through the other side. Communication and ability to articulate what we need, what you want, and how you want to achieve something is one of the best pathways to success.

Trust

Trust is a non-negotiable. You need to trust us to show up and be vulnerable, AND we need to trust you that you’re going to do the work. We are all investing in each other. Trust is the foundation of ALL good relationships, and ours is no exception.

Integrity

Integrity is what we do when nobody is looking. We are committed to being a trustworthy company, and we promise to act in our client’s best interests and positively contribute to our community. We practice what we preach!

Grit

What we needed and what you will need to get through life – period. Life is hard, but you’re tougher than you think, and grit will get you through. Persevering through the tough shit allows you to THRIVE. The person who is the most successful is the grittiest, not the smartest.

Authenticity

Be who you are, your unique and beautiful self – and we will love you anyways. We want everyone to show up authentically, and we’ll never pass judgment. We don’t want you to feel like you ever need to anything else but YOU.

Perseverance

We are always committed to walking with you through your struggles and providing support, tools, and education to get what you want. We will help you shift your mindset to always see the finish line and know that every day you are working towards your overarching mission, vision, and purpose.

Security

Our ability to feel secure relieves anxiety, stress, and uneasiness. Our goal is to help our clients build a safety net so they can wake up each day knowing that they are taken care of – that they are truly and wholly secure.

Harmony

Harmony is the beautiful feeling of self-defined balance. True harmony is achieved when we successfully integrate all of our priorities. We will help our clients develop the ability to thread the needle through your company, work, personal life, self, friends, making sure that where your focus is your energy is going and feels in alignment where you want to be.

Freedom

Freedom is the ultimate goal. Everything we are doing, working for, educating you on, and building as a company is creating freedom. Want you to be able to do what you want, when you want, with who you want, and live the life that you deserve.

Meet the team

Nicholle Overkamp

Founder + CEO

Jessica Maynard-Gilbert

Client Services Coordinator

Tammy Clement

Bookkeeping

Sarah Blankenship

Financial Education Partner

Steph Appenheimer

Content Support Partner

Brooke Tanner

Resource & Support Partner

Julie Smyth

Director of Marketing

Nicholle Overkamp

Founder + CEO

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I’m a business coach and wealth advisor whose work centers on empowering others to Own Their Future through confident leadership, business growth, and intentional financial strategy.

I want you to feel proud of what you create and the company you build—and confident enough to pursue those ambitions unapologetically. With desire, passion, commitment, and discipline, almost anything is figure-out-able.

Whether the focus is your personal financial strategy or growing your business to the next level, I bring both guidance and real-world experience to the table. After more than a decade building Wilcox Financial Group from the ground up, I understand the challenges and decisions that come with building something from scratch.

Like many entrepreneurs, my journey hasn’t been without challenges. I’ve experienced seasons of feeling undervalued, overwhelmed, and stuck, working long days without the momentum I expected. I’ve questioned my path, feared judgment or failure, and wondered if there had to be a better way forward.

Everything shifted when I stopped trying to follow everyone else’s blueprint and started trusting my own instincts. By building the business in a way that aligned with my values and vision, our company gained momentum and grew into the thriving organization it is today.

We knew the financial industry needed a better approach for women—one that felt supportive, approachable, and empowering rather than intimidating. With that belief, Sarah and I grew Wilcox Financial Group into a multiple six-figure firm focused on helping women create financial strategies that truly support the lives they want to build.

We understand the journey many women are on because we’ve walked it ourselves. Our mission is to empower you to own your future by providing clear strategies, thoughtful guidance, and real solutions so you can reach your goals with greater clarity and efficiency.

#FUNFACTS about me:

  • My child is my Goldendoodle, Remi. I also love spending time with my adorable nephew Howie and niece Lucy—two little humans I get to enjoy and then return to my sister at the end of the day.
  • My husband Chris and I are all about everything outdoors: Biking, hiking, boating, snowmobiling… you name it. Rarely are we found sitting still.
  •  I LOVE to TRAVEL but I’m poor at planning it (can you relate?).
  •  I “read” at least a book or two a month on Audible.
  • I am a coffeeholic, a chocoholic, and I have a pretty bad pack-a-day gum addiction.
  • I can’t dance, but I love to do it anyway.
  •  I have NO filter, #sorrynotsorry, but I promise to never BS you.

Sarah Blankenship

COO + Wealth Coach

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I’m a wealth coach and the Chief Operating Officer of PowHERhouse Money Coaching. I help keep our programs, clients, and team running smoothly so we can focus on what matters most—supporting women as they build confidence and take control of their money.

Growing up in a modest household as a child of divorce taught me early how deeply financial security matters. That experience shaped my relationship with money, and it’s a big part of why I’m so passionate about helping women build clarity, confidence, and stability in their financial lives today.

I love our business because I know firsthand how powerful it feels to feel in control of your finances. Paying bills on time, having money in the bank, traveling well and often, and being able to give generously to the people I care about brings me so much joy. Knowing I’ve built a strong financial future for myself, and an amazing retirement ahead, feels even better.

Whether someone starts by reading Money Bitch, connects with our community through Money B!tch Academy, or takes the first step with a discovery call, nothing makes me happier than seeing women gain the confidence they deserve around their money.

And if you’ve made money mistakes in the past or gone through a tough financial season, you’re not alone. There’s a good chance I’ve been there too—and we’re here to help you move forward.

#FUNFACTS about me:

  • I have a black belt in Taekwondo and competed at the collegiate level while I was at UB.
  • I’m an avid reader—getting lost in a great novel is one of my favorite things.
  • I love to cook and try to make as much as I can from scratch.
  • Travel is a big part of my life. Some of my recent trips include South Africa, Egypt, Iceland,  and Italy.
  • I also collect thimbles from everywhere I go—they’re small, easy to pack, and a fun way to remember each place.
  • I’m also easily persuaded when it comes to fitness challenges—I’ve been talked into doing a Hyrox, a Spartan race, and even a triathlon.
  • I love dogs (though I don’t currently have one)
  • I’m a little obsessed with French aesthetic, really good coffee, and intimate dinners with friends.

Tammy Clament

Bookkeeping

I bring a unique blend of entrepreneurship, financial insight, and real-world small business experience to my work. As the owner of KaLu Salon and Spa for more than 19 years, I understand firsthand the challenges and rewards of running a business, leading a team, managing cash flow, and making confident financial decisions.

I am currently completing my master’s in accounting at the University at Buffalo, and am studying for the CPA exams. I am passionate about helping small business owners feel more organized, informed, and empowered around their numbers. My background as both a business owner and accounting professional allows me to connect with clients in a practical, approachable way — translating financial details into clear, useful information that supports better decision-making.

I am especially passionate about supporting women entrepreneurs and small business owners as they grow with confidence, clarity, and purpose. I bring warmth, leadership, grit, and a strong understanding of what it truly takes to build and sustain a business.

Fun Facts About Me:

  • I am a mom to 2 sons and 4 bonus daughters and a grandma to a perfect 4-year-old girl.
  • I love to cook and show my love for family and friends by inviting them to my table.
  • I am building quite the garden this season.
  • I am about to purchase my first 6 chickens to free range on my property.
  • I love to travel and am about to embark on my first trip to Italy.
  • I LOVE wine and cheese. Throw some meats in and we have dinner!!
  • I love sports and am a HUGE Bills fan. I have been to 16 NFL stadiums.

Jessica Maynard-Gilbert

Bookkeeping + Client Services Coordinator 

I joined the PowHERhouse and Wilcox team in July 2026.

Fun Facts About Me:

  • #comming soon

Brooke Tanner

Customer Relations Support

I bring over 11 years of experience working with individuals and families on their financial journeys, with a strong background in insurance and underwriting. Through that experience, I’ve developed a deep understanding of how people think about money, the questions they have, and where they often feel stuck.

One of the things I’m most passionate about is education. I believe that when women feel informed and supported, they make stronger, more aligned decisions. My goal is to simplify complex concepts, answer questions openly, and help clients feel empowered in every step of the process.

The most rewarding part of this work is seeing women shift from uncertainty to confidence—knowing they have a plan, understanding their options, and feeling in control of their financial future.

#FUNFACTS about me:

  • I am obsessed with sharks. My favorites are Great White and Tiger Sharks. 
  • I hate socks.
  • Cozy blankets and reality TV are life in all seasons.
  • I am a big Bills and Sabres fan! 
  • I have 3 kids, 17, 16 and 14 and spend alot of time traveling for sports!

Julie Smyth

Director of Marketing 

I bring both creative thinking and structured organization to my role as Director of Marketing and Customer Relations. From streamlining processes to ensuring our brand reflects our values, my attention to detail helps us express gratitude to clients in meaningful, personal ways. I lead the creative direction for all of our articles, newsletters, and social media.

With a BFA in Fine Arts and a background in Interior Design, I enjoy using my creativity and eye for detail to support others and contribute to the community. As a mom of two young kids and a solo small business owner, my work at PowHERhouse offers a refreshing sense of connection and purpose. While this role is outside my usual field, it feels like a natural fit; surrounded by people who are innovative, uplifting, and committed to growth. 

Just know that if you are confused, don’t know the answer and aren’t sure about all things finances—you’re not alone, you’ve got me.

#FUNFACTS About Me:

  • If I could live anywhere other than Buffalo, it would be Denmark
  • I love to travel and experience new cultures, only I hate to fly and have the palate of a child.
  • As soon as the weather warms up, you’ll find me in my garden—or happily helping in anyone else’s who will let me piddle. I also find weeding strangely therapeutic.
  • An ideal weekend always involves an estate sale or the library. 
  • I’d be happier camping with some good snacks than at an all inclusive resort.
  • I probably have more in common with someone’s grandma than I should at my age. 

Nicholle brings a thoughtful, straight-talking approach that inspires action and helps audiences push past their excuses. She skillfully integrates her own life experiences, creating a relatable and empathetic connection, while energizing the entire group with a spirit of possibility and momentum. As the host of our International Women’s Day event, I received overwhelmingly positive feedback from attendees who felt both encouraged and motivated by Nicholle’s talk. She was responsive and intentional in our pre-planning phase and mindful of a diverse audience in the delivery of her keynote address and Q&A. We were truly honored to have her as our speaker!

Shelley Jack, Owner & Chief Strategist Shebe Marketing

I had the pleasure of hearing Nicholle Overkamp speak tonight at the ABWA Meeting. I have been to many NationalConventions over the last 12 years in my industry, and most recently heard Rachel Hollis speak. I must say Nicholle is on par if not more informational and an exceptional speaker. She is passionate, right on point and empowering. I could have listened to her much longer. She really knows her stuff.

Michelle Freatman, Executive

Thank you to Nicholle Overkamp for your incredible Financial Wellness program for our staff team. The Own Your Financial Future Financial Wellness workshop for our staff was one of the most informative and engaging financial sessions I have ever attended. In a short virtual session our employees learned comprehensive financial information in an accessible way that met our employees wherever they are on their financial journey. I learned new things myself and I have been working professionally for over 20 years. The information was valuable and the presentation style was judgment free and supportive, and so for those who are afraid or nervous to talk about finances, the atmosphere helped people to feel comfortable learning and asking questions. I cannot recommend this workshop enough to employers to offer to your employees. Our staff members asked us to offer this session and the feedback from attendees was overwhelmingly positive. We plan to make this an annual offering for our staff. Thank you again – it truly was a wonderful session.

Alison Wilcox, CEO of Girl Scouts of Western New York

Nicholle Overkamp spoke at my team meeting of 60 about agents and she ROCKED!!!! She takes what is usually a dry subject and engages people to make it fun and interesting. We will definitely be inviting her back!!!!

Karen Mock, President, Keller Williams

We partnered with Nicholle because we wanted to bring unique financial wellness programs to our employer groups. What’s special about Nicholle is her passion for helping others and how relatable she is. She doesn’t try to sell anything but instead compliments programs our groups may already have. Her workshops are fun, engaging and different than anything that has ever been presented before. She shares her knowledge and expertise with our members in a way that’s meaningful to them and their situation. She helps our members understand where they are financially and how to make the best decisions for their future.

Jennifer Picone, Corporate Wellness Manager, Independent Health

You've got this! We can help.

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You’re doing well. You’ve built something solid. And you know you’re capable of more.

More income. More freedom. More alignment.

We help ambitious women close that gap—so they can grow their wealth, scale their business, and live life on their terms.

Ready for your next level? Let’s chat.

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