As a woman-owned business leader, financial advisor, and business coach, I’ve always believed in the power of purpose-driven commerce. It’s not just about what we buy, but the stories, missions, and values behind the brands we choose to support.
This ethos resonates deeply with both my personal convictions and the core values of Wilcox Financial Group and PowHERhouse Money Coaching.
One of my favorite examples is Black Rifle Coffee, a veteran-owned business that gives back to first responders, military, and veterans. Their commitment to these heroes reflects a dedication to service and community that I hold in high regard. Similarly, Thrive Causemetics, a woman-owned brand, champions causes ranging from racial and social justice to supporting the LGBTQ+ community, homelessness, domestic abuse, and veterans. Their impact is as remarkable as their mascara, which I personally adore!
When traveling, I prefer staying at Marriott hotels or Airbnb properties, both of which contribute to over 20 organizations fighting racial inequality and other critical issues. This aligns seamlessly with my belief in supporting initiatives that foster equality and justice.
In my investment portfolio, I include companies like JPMorgan Chase and Bank of America, renowned for their charitable efforts in healthcare, education, employment, and affordable housing. Their impact on communities underscores the importance of corporate responsibility in the financial sector.
On a more personal note, BOMBAS socks’ one-for-one giving model exemplifies a simple yet powerful approach to business with a purpose – for every pair bought, another is given to someone in need. It’s a wonderful reminder of how businesses can create tangible impacts.
In our companies, Wilcox Financial Group and PowHERhouse Money Coaching, we echo this spirit of giving. We are committed to not just empowering and educating women in finance but also to making a positive impact in our communities. We believe in doing well by doing good, integrating social responsibility into our business model. We choose tools like Asana for our operations, partly because of their commitment to donating 1% of profits to charitable causes. Our SUMMIT: Becoming PowHERhouse March 8th, 2024 is also donating 100% of the profits to Mezzo Allies, which helps survivors of family-based sex trafficking (Join us here: https://powherhousemoney.com/
In essence, the brands we support and the way we conduct our own businesses are reflections of our values. By choosing impact-driven brands and embedding these principles into our companies, we’re not just participating in commerce; we’re part of a movement that champions positive change, social justice, and community support. It’s a commitment to a better world, one purchase, one investment, one decision at a time.
