What is holding women back from taking action on financial planning?
What is holding women back from taking action on financial planning?

July 12, 2020

Last year, in preparation for writing the book Money Bitch: A No BS-Guide for Smart Women Who Want to Own Their Financial Future, co-authored with my partner Sarah Blankenship, we interviewed over 100 women.

The women we interviewed were diverse in race, income, education, occupation, and age. Some were in their early twenties and at the beginning of their careers, while others were seasoned C-level executives and entrepreneurs. Their incomes ranged from $40,000 a year to well into seven figures.

The biggest takeaway?

We share a shocking array of financial issues and attitudes. Number one on the list: When it comes to money, many of us feel vulnerable.

Why we don’t protect ourselves financially:

Yes, many of us know what to do with our money, but we get caught up in life’s distractions. 

  • We procrastinate (due to anxiety, fear, or just not wanting to have an uncomfortable conversation). Sometimes we just like to avoid reality. 
  • Some of us tell ourselves we will get to it tomorrow, which often means never.
  • Some of us tell ourselves we can’t be helped.

Know this: we live in the reality of what we tell ourselves. As Henry Ford once said, “Whether you think you can or whether you think you can’t, you’re right.” The danger is that doing nothing can cost you a lot!

A great (and unfortunate) example of trying to hide from your financial future came from a conversation I had just the other day with my friend (who we’ll call Amy), a CEO with a great salary.

Amy was stressing because she’d just received news that she has cancer. What took me by surprise is that she wasn’t terrified of the cancer. She was hyperventilating because chemotherapy meant she’d be out of work for six to eight weeks — without full pay. 

She couldn’t fathom the financial burden of not having that salary. She was completely overwhelmed, not by the cancer, but by the financial stress. Let me repeat: not the cancer. 

She was completely overwhelmed, not by the cancer, but by the financial stress. Let me repeat: not the cancer. 

You can guard against (the financial impact of) tragedy

Of course, no one can possibly plan or prepare for the emotional wreckage and unknown health consequences that cancer can inflict. What we can gird ourselves for, however, is the financial impact of an unexpected tragedy. Being prepared financially for cancer is actually 100 percent within our control.

If Amy had created a financial plan when she began working years ago, she might have been able to dedicate herself to simply recuperating from the disease. She would have been able to investigate disability insurance and buy it before she became ill. She would have known how to divvy up her paycheck between living expenses, discretionary spending, retirement, and an emergency reserve account.  

The big problem is that most of us prefer not to be intentional about where our money goes. So, it just goes. 

The no-duh thing with financial planning is that the sooner you get started, the more choices and freedom you’ll have later in life. It shouldn’t take devastating news to get you going.

Create your roadmap to freedom

A lot of the financial planning process is thinking about what you really want and making a road map for achieving your goals. Until you have an idea of what the unintended consequences are of your current behaviors, you won’t change them. It’s powerful to see how small tweaks in your everyday life can grow your wealth.

If you really want to understand the impact planning can have on your life, exchange the word “money” with “freedom.” When you have more control over your money, you have more freedom in your life. It’s just that simple.

Reach out to us. We want to help you!

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